Business environment analysis

The business environment is a marketing term and refers to factors and forces that affect a firm’s ability to build and maintain successful customer relationships. The business environment has been defined as “the totality of physical and social factors that are taken directly into consideration in the decision-making behavior of individuals in the organization.”

The three levels of the environment are as follows:

Internal environment – the internal elements of the organization used to create, communicate and deliver market offerings.

Market environment-are the challenges that influence from immediately outside the business.

External Microenvironment – small forces external the company that affect its ability to serve its customers.

External Macro environment – larger societal forces that affect the survival of the organization.

The analysis of the macro marketing environment is to better understand the environment, adapt to the social environment and change, so as to achieve the purpose of enterprise marketing.

Microenvironment

The forces close to the company that affects its ability to serve its customers include-the internal environment, suppliers’ customers, marketing intermediaries, competitors and publics.

Macro environment

The larger societal forces that affects the whole microenvironment include-the demographic environment, the political environment, the cultural environment, the natural environment, the technological environment and the economic environment.

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Research beyond the business plan

Client Prospecting

We also ensure that the whole team is included in the process and that no one is left out during the turnaround. The most crucial part is ensuring some degree of financial stability during the turnaround.

Web Site Research

This is the most worrying part for most clients going through or needing a turnaround; it means that incoming cash flows will change completely. We help ease these issues through fantastic financial projections and a realistic view of what can be accomplished.

Grant & Funding Research

Creating a list of potential qualified prospects for your service or product can be daunting when you’re beginning your business. However, this needs to be considered as a follow up on your Target Market Analysis so you can hit the ground running.